I'm sure the majority of the audience here on Chop Cult knows who Indian Larry is and how he tragically left us in 2004. Since then I have often stopped to wonder who is behind the brand now? Is it a faceless corporation? Some fat cat? Do they do more than hawk t-shirts? Well I was pleased when I found out... Larry's legacy is carried on by some of his closest friends and they do a lot more than sell t-shirts. Indian Larry Motorcycles today is running a proper full on chopper shop Larry himself would be proud of, and producing a line of builder parts that exude the traditional hot rod chopper style that was Larry's signature.
Elisa and Bobby Seeger own and operate ILM, they were part of Larry's inner circle long before his TV fame and they stuck with him through it all. Elisa was actually Larry's manager flying around the country with him attending more than 60 shows in the 2 years preceding his death.
Elisa probably had more face time with him, than many did in a life time. Bobby was Larry's business partner back in the pre TV days and he stayed on to support him as Larry launched into Discovery channel and Biker Build off stardom. Both Bobby and Elisa made a choice in those years to stay behind the scenes and support Larry.
Now in his absence Bobby is the front man for the brand and this lively and candid New Yorker is up to the task. For a guy that owns a brand recognized world wide I sure dug his commonsense and down to earth attitude. As we cussed our way through the interview for this story Bobby said "I like to drink coffee and bullshit... we don't try to piss anyone off, and we don't try to please them all either". Sounds like words to live by.
So the question cross and Larry's legacy are in good hands with these folks. I'm impressed with their latest Sportster build and a new line of parts for the Sportster crowd. I was pleased to see many hard part offerings on the all new Indian Larry Motorcycles website. Now that I got to know the people behind this iconic chopper brand you can be sure I'll be scoping their website for parts to include a "Question Cross" on my next build.
If you’re in NYC be sure to drop in the shop its welcoming staff are worth the visit and you can see some of Larry's signature bikes like the "Greasy Monkey" and "Daddy-O" in the flesh. (No they are not for sale). I would like to thank Bobby and Elisa for hosting the departure for our East Coast to LA ride.
Please check out thier website, facebook page and give em a follow on Instagram.
Big thanks to Debbie Fitch for the stellar photography.