Lisa holds many positions within the motorcycle industry. She is Chop Cult’s Editor-in-chief, owner of Shiny Side Marketing, free lance photographer and author, event promoter and social media wizard. She is also Duane Ballard’s wife, mother to Ashlee and Wayne and loves to ride on the back of a HONDA. Take a minute and check out her blog .
For most motorcycle enthusiasts there's a certain style of bike they are drawn to, whether it's American, British or Japanese. I walk the center line and normally become intrigued with a motorcycle by its finer aspects. The small additions to the motorcycle that takes it from stock to custom, from the custom paint job to the insane exhaust. Nothing’s better than walking up to a motorcycle and enjoying the trip that only the owner has experienced. Most people will say they should have done this or that, but that’s what makes this industry interesting. We could be riding around in the same blue Pinto but what a boring world that would be. Attention to detail is key and we’re lucky enough to have Jessie Stopnik focus on some of these custom parts during the recent David Mann Chopperfest. We hope this feature will bring you the inspiration to tear down your ride and make it your own.