Born-Free is pleased to announce that Loser Machine Company will be the official merchandise sponsor for BF7. Loser Machine has sponsored the Invited Builders program for the past several years and exceeded our expectations with their support. This year their role will shift and become even bigger. Loser Machine will handle all of the fulfillment of the giveaway bike, promo posters and tickets, the fast pass entry bands, and all other official Born-Free merchandise. This is a huge responsibility but we know the boys are up to the challenge. We are also working with special featured artists on tees, hoodies, hats and other event merchandise. We have so many surprises and new elements to announce for BF7 that we need to get it started now! BIG NEWS soonâ€¦â€¦..