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Working Class Hero: Brett Logan


Brett Logan is a ChopCult member and graphic designer whose visual aesthetic has found a captive audience in today’s custom motorcycle scene. Under the studio moniker LoganDesignworks, this 12-year veteran of the brand-building game has amassed a healthy portfolio in the chopper business. “Working Class Hero” is a ChopCult feature that gives props to bootstrap capitalists and blue-collar guys like Brett.



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The man, his motorcycle, and a sample of the cool stuff that pays the bills


Brett Logan

Age: 35 

Hometown: Kansas City, MO

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Education: BFA with emphasis in Graphic Design from Missouri State University, Springfield, MO

Past and present chopper-related clients:

  • Ardcore Choppers
  • Bobbertalk.com
  • Flyin' Aces MC
  • Hell Mutts
  • Lick's Cycles
  • Image One High Performance Art
  • Meyerbuilt Metalworks
  • Nash Motorcycle Co.
  • Olddaze
  • Suicide Wheels.blogspot
  • The Big Shindig (Vancouver Rod and Custom Show)


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3D work in progress: Brett sweating the details, sans mouse.


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Business philosophy: Graphic design is really all about communication--trying to communicate to people what you and your brand are all about. I think many times people underestimate the power that comes from a solid brand and clear, professional marketing materials. I try to approach each project as a problem to be solved, working as a partner with the client. Having a fancy computer and software and the skills to use them only gets you halfway--you have to think your way through each design challenge and hopefully you can successfully combine great aesthetics with a meaningful solution. I try to work fast and keep costs low. A small business owner shouldn't have to give up his third born to have custom graphics for his business. A great design is like a great bike build: form and function working together.



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In his own words: I didn't grow up around motorcycles or wrenching. Like most of us, I started out as a kid tearing all over town on my BMX--do kids still do that? Then I got into skating, mostly street and home-built ramps. I got pretty heavy into mountain biking for a while, I think for the same reason I like riding motorcycles: the freedom of riding, carving through a new route, wind in your face, all that stuff. Most MTB rides consisted of hitting nearby singletrack on my own. I take the same approach when I ride my motorcycle, rarely riding with anyone else unless there's a real reason to do so. I've got a late-model Sportster project now. It's been wrecked and salvaged so I plan on getting it roadworthy as my daily rider then doing some major chopping on it someday. It's funny; I started out on bigger bikes and have gradually worked my way “down” to a Sportster. They’re light, fast, great-handling, and a good build platform, I love ‘em.

Brett's blog and portfolio

Brett's ChopCult profile


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Brett's creative solutions add visual distinction and brand cohesion to his client's marketing tools and materials.

If you toil in today’s chopper trenches to earn a living, we want to hear about it. Please email your bio and vitals to Harold@chopcult.com. If your story touches our heart, we’ll give you 15 minutes of fame on the ChopCult news feed.


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Comment with Chopcult (10)

Commented on 8-27-2009 At 04:07 am
 

solid work for sure!

Commented on 8-27-2009 At 12:21 pm
 

Logi is good people for sure! And kinda dreamy too

Commented on 8-27-2009 At 02:00 pm
 

2 thumbs up logi...err or is it 2 thumbs up,logi? err never mind you get what I mean..
Good dude, he killed it on our shirt design..Turned it out quick even though if I recall his Lady was about to pop out a couple kids...yep,that's right a couple...

Commented on 8-28-2009 At 06:49 am
 

from one graphic designer to another...very nice. I'm just getting started in the game

Commented on 8-29-2009 At 01:40 pm
 

Awesome work!!

Commented on 8-30-2009 At 05:15 am
 

This guy does great work and is really easy to work with. We are VERY HAPPY with our new "CHOPPER SYNDROME" logo.

Jon,.

Commented on 8-31-2009 At 12:14 am
 

Man, now I know who's responsible for all those classy layouts. I really dig your style.

Commented on 8-31-2009 At 03:39 am
 

Logi is the man...for sure when it come to graphics....

Commented on 9-2-2009 At 11:16 am
 

Top quality shit!

Commented on 10-15-2009 At 06:15 am
 

really nice write up i dig it!

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