The black hole of cheap, poor quality, biker fashion that seemed to be a veritable sea of fluorescent doo rags, tribal skulls, and billet junk for the last 20 years is finally imploding on itself. Tradition and quality are making a comeback and I couldn’t be happier about it. I have long sought out high quality leather and denim goods but it was never an easy chore; often being expensive and requiring ordering from multiple companies. Then, I found the gem that is Genuine Motorworks. On a recent trip to NYC I had some time to kill between shoots so I stopped by the store in Brooklyn. My senses were immediately amazed by a virtual kaleidoscope of awesome motorcycles stuff and the smell of premium leather goods. I kept saying to myself as I perused the goods, “this is the right stuff”!
Now, before anyone starts thinking this editorial is just a drippy advertising piece about some FNG brand, let’s take a look at who is behind the collection that makes up Genuine Motorworks. Elisa Seeger, wife of Bobby Seeger of Indian Larry Motorcycles, has applied her knowledge of the motorcycle world to create a unique offering of mostly American made goods. Now, when I say “mostly,” I mean 99%. The ethos is that foreign products are only used in cases where there are no affordable American made counterparts.
This attention to detail creates a selection of products that any traditional motorcyclist would appreciate. On a recent call with Elisa we shot the breeze about the tragic decline in American manufacturing in the last 20 years, how it has affected our society, and the quality of the products consumers can choose from. For Genuine Motorworks, Elisa has especially focused on supporting brands that are American made while offering products that are reasonably priced.
In doing so, she has simplified choices for consumers by grouping together brands that make sense and are not overpriced. To haters or skeptics that would say $200 for boots is not affordable, let’s talk about what kind of boots you get for the money. Sure, you can get boots at Walmart for $45, but they will not last you 10 years when well cared for. And, it’s very likely that they will be made by child laborers. It really is a case of getting what you pay for. I believe this is especially true of motorcycle apparel and goods.
If you’re in Brooklyn, it’s really worth stopping in to check out the store in person. For those of you dotted around the country that are looking for a one-stop motorcycle apparel shop, check out the website at www.genuinemotorworks.com. Be sure to give them a follow on Facebook and Instagram as well.
Remember: support those that support you! Both Genuine Motorworks and Indian Larry Motorcycles are part of our advertising community and their support continues to keep Chop Cult free for all of us.
‘Til next time, keep it between the ditches and the shiny side up.