The black hole of cheap, poor quality, biker fashion that seemed to be a veritable sea of fluorescent doo rags, tribal skulls, and billet junk for the last 20 years is finally imploding on itself. Tradition and quality are making a comeback and I couldn’t be happier about it. I have long sought out high quality leather and denim goods but it was never an easy chore; often being expensive and requiring ordering from multiple companies. Then, I found the gem that is Genuine Motorworks. On a recent trip to NYC I had some time to kill between shoots so I stopped by the store in Brooklyn. My senses were immediately amazed by a virtual kaleidoscope of awesome motorcycles stuff and the smell of premium leather goods. I kept saying to myself as I perused the goods, “this is the right stuff”!

Now, before anyone starts thinking this editorial is just a drippy advertising piece about some FNG brand, let’s take a look at who is behind the collection that makes up Genuine Motorworks. Elisa Seeger, wife of Bobby Seeger of Indian Larry Motorcycles, has applied her knowledge of the motorcycle world to create a unique offering of mostly American made goods. Now, when I say “mostly,” I mean 99%. The ethos is that foreign products are only used in cases where there are no affordable American made counterparts.

This attention to detail creates a selection of products that any traditional motorcyclist would appreciate. On a recent call with Elisa we shot the breeze about the tragic decline in American manufacturing in the last 20 years, how it has affected our society, and the quality of the products consumers can choose from. For Genuine Motorworks, Elisa has especially focused on supporting brands that are American made while offering products that are reasonably priced.

In doing so, she has simplified choices for consumers by grouping together brands that make sense and are not overpriced. To haters or skeptics that would say $200 for boots is not affordable, let’s talk about what kind of boots you get for the money. Sure, you can get boots at Walmart for $45, but they will not last you 10 years when well cared for. And, it’s very likely that they will be made by child laborers. It really is a case of getting what you pay for. I believe this is especially true of motorcycle apparel and goods.
If you’re in Brooklyn, it’s really worth stopping in to check out the store in person. For those of you dotted around the country that are looking for a one-stop motorcycle apparel shop, check out the website at www.genuinemotorworks.com. Be sure to give them a follow on Facebook and Instagram as well.
Remember: support those that support you! Both Genuine Motorworks and Indian Larry Motorcycles are part of our advertising community and their support continues to keep Chop Cult free for all of us.
‘Til next time, keep it between the ditches and the shiny side up.
- Bear
HardLuckDesigns
chopemall
Did chopcult become adcult?
AMFshovelheads
Nosebleed
Seriously chopemall, why hate on someone for operating a business? Don't like it? Don't shop there. I was going to remind you that WalMart is still operating, but Bear beat me to it.
hankhill
HumblePie68
fashion ? really ???
chopemall
If you posted something positive once an a while that might balance it out but this is now multiple features I see you post things to turn a story into a shit fest or that are inherently negative, and it make your beef less credible if all you do is complain.
Why are you not talking about the more articulate point of the tragic decline in American manufacturing in the last 20 years, how it has affected our society, and the quality of the products consumers can choose from.
I honestly wonder if you did more than read the first paragraph.
Common bro lighten up and have a little respect for the good folks that run Genuine Motorworks
-Bear
Jackster
Snortster69
Maybe i don't shop there. Rather have Options than none at all. Hey if they got the money to buy so be it... "Live to Ride".. Maybe i missed the bike part.
At least the American dream lives. Good Luck on your Store!
By Bikers for Bikers!!
" Ole Skool Rules"
SinisterRouge
chopemall
MarkF
Desperado
Arsenal
I'm not a boot maker so I can justify spending the money on a pair of boots that will last me close to forever but expensive boots and expensive t-shirts are two different things. I support the business idea and what it stands for and I'll try to swing in the next time I'm on the east coast but after cruising that website, I'm guessing it'll be to browse.
AMFshovelheads - $300 vests aren't hard to find when you're buying a name.
Paulster
IRONHEADGUS
PDXnatv
I hate the idea of a sub-culture becoming cool to rich trust fund babies BUT they too will have an influence on this scene. For one thing they have helped bring back countless old "Japanese, Korean, British", small displacement motos that "bikers" mock. If anything their helping rid the shitty biker stigmata out of our culture. We all want to be cool in someone’s eyes and no one wants to get harassed by a cop cuz of a stupid mirror law. Hipsters are aiding this change. I'm pretty sure most people on here don't want to be perceived by society as being an individual that doesn't give a shit about law-n-order and only cares about getting fucked up with their brothers and causing chaos just to piss off the squares.
Every generation will have their 23 year olds living the "cool" scene off of their parents earned or inherited money. We as a culture must let the course take its effect. At some point the hipsters will realize they can't go on livin' the dream of fashionable shit and fast fads. Most will move on to other shit, some will stay and the rest will die with Heroin in their veins. But until then, shops like this are going to pop up everywhere. I can't afford to buy this shit, nor do I want too, I can barely keep my scoot off the lift. But, I’ll drag my bloody oil stained hands over to the hipster moto coffee shop and sit and bullshit with some other cat that has the same thing in common as me, the love for bikes all bikes. People need to just get over their own shit before they judge what’s cool. I'm all about American made products and services especially bench vises, woman, beer and old Harleys! If only a shop could open up and offer these at a reasonable price!
The only thing bad about what’s happening to our culture is inflation of prices. It’s getting ridiculous to find old parts at reasonable prices cuz these shit head hipsters are buying everything up and selling it in little shops on ebay at inflated prices in hopes of keeping their dream alive of being 23 forever.