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Guy Bolton and Greasy Kulture Magazine

 

When ChopCult readers get their greasy hands on any new magazine, most of the sweat and tears that were shed during its production are literally and figuratively water under the bridge. The cycle that comprises the life of a DIY publisher is relentless, and myriad milestones and misfortunes can and usually do occur from every issue's concept to reality. Why a lone man might pursue such an endeavor is a case study in clinical madness. One such lunatic is Guy Bolton: founder, editor, publisher, graphic designer, accounts manager and janitor at Greasy Kulture magazine.

Guy founded Greasy Kulture magazine in 2007, nearly eight years after he started his blog. His 'zine-sized coffee-table-quality bike book found an audience instantly. Well over six thousand chopper fanatics invested in GKM in its first year, no easy feat for an English title dedicated to a niche subculture. If DicE is the modern scene's style guide, Greasy Kulture is its history book. Guy explains:

“I always love hearing about where people found old parts, and who originally manufactured them. I try to discover what influences went into a build. Was it seeing those old Corman biker flicks? Was the owner’s old man a 1%er? I’m fascinated by every aspect of traditional chopper culture: how it evolved, and where it’s heading."

Every thoughtfully written GKM feature is illustrated with great photos and packaged with clean design to deliver Guy's message of man and traditionally-styled machine without flash or filigree.

 

I pushed this bikebuilder, publisher and dedicated family man for more insight into the inner workings of his hectic world. To anyone not accustomed to the rigors of self-employment, Guy's seemingly glamorous life as a media mogul might shock you with its banality and bluntness:

"I photograph bikes, write features, do the layouts, interview owners, deal with advertisers and retailers, argue with printers, shout at postal workers and couriers, pack boxes and visit the post office daily. When that's over I design stickers and caps, muddle through the accounts, fix the computer, talk to customers, travel to events at home and overseas, top up stock on envelopes and parcel tape, negotiate with freelance designers and photographers, update the blog, beg the bank for a bigger overdraft and still find time to ride and fix the bike, walk the dog, drink beer, raise two kids and have a relationship with the missus. You need to be determined, driven, awkward and motorcycle-mad to make this work."

Any beancounter who crunches the numbers on Greasy Kulture's cover price, circulation and estimated ad revenues can see Guy's master plan is no get-rich-quick scheme. Like his publishing contemporaries Dean and Matt at DicE and Chris Callen at Cycle Source, Guy's GKM is a labor of love, one that he lives 24 hours a day. For gentlemen like Guy, crisp photos and sharply written manuscripts are their own best rewards, and readers like you and me are all the better for it.

 

Greasy Kulture at a glance:

Home town: London, England

First Japanese bike on the cover: Haven't had one yet, but I live in hope

First British bike on the cover: Issue #1, Buzz's Triumph

First Sportster on the cover: Nate's Miss Piggy XLCH, issue #7

Dedicated supporters and staff: Good people like Johnny Routledge, Jeff Baer, Mochi, Irish Rich and my brother Adam have contributed some great features over the years, purely for the love of the mag. Advertisers like Biltwell and Lowbrow Customs have supported the magazine from the beginning. We wouldn’t still be going without them

Greasy Kulture online


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Comment with Chopcult (12)

Commented on 10-27-2010 At 02:15 pm
 

Thanks Guy and Congrats!

Commented on 10-27-2010 At 03:27 pm
 

Shit yeah . Good man , good product and I am honoured to have been featured in , and involved with this magazine in whatever way I'm able .

Commented on 10-27-2010 At 04:47 pm
 

"You need to be determined, driven, awkward and motorcycle-mad to make this work."

Haha a truer phrase was never written. Guy and Greasy Kulture rule.

Commented on 10-27-2010 At 07:00 pm
 

Guy is a strapping young lad.

Commented on 10-28-2010 At 07:15 am
 

Greasy Kulture along with DicE would have to be the two best bike rags around, keep doing what your doing Guy, well done cheers.

Commented on 10-28-2010 At 02:46 pm
 

Great job, love the rag.Thank you.

Commented on 10-28-2010 At 08:41 pm
 

GKM is tough to find, at least in my area. In my opinion it's well worth the hunt! Find a copy or just subscribe. It's about the only motorcycle magazine I read cover to cover. Guy seems super cool and professional too based on the few of times we've exchanged email.

Commented on 11-1-2010 At 06:45 pm
 

I've gooten all the issues from the beginning. Great mag! Reminds me of the original Roth Choppers Magazine from the sixties. Pushing to be better then The Horse BC as my favorite bike mag.

Commented on 11-3-2010 At 09:30 am
 

I'm a subscriber . . . takes a while to get over here in Oz . . great mag - thanks Guy.

Commented on 11-4-2010 At 01:21 pm
 

Beautiful Pan!

Commented on 11-7-2010 At 07:09 am
 

Ha Ha, what a dork.

Commented on 4-22-2011 At 08:18 pm
 

Cool Beans

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